WordPress has revolutionized the web. It allowed hundreds of thousands of businesses to be on the Internet at a fraction of the cost of developing a complete system.
A whole ecosystem of extensions and themes emerged around it, and what was once an advantage - its expandability - became its biggest defect: WordPress became bloated, slow and with serious security problems due to careless development.
A Google search showed that XX% of users give up access to a certain site when it takes more than XX seconds to load. Put yourself in the role of user and stop to think how many times you have closed a site before it even appeared on the screen.
To get around this problem, a new development culture with full focus on performance has emerged: Jamstack.
What is Jamstack
Unlike a site built using WordPress, a Jamstack site does not need a central server or database. They are pre-processed and distributed on multiple servers around the world (CDNs). No matter if your client is in Sao Paulo, New York or Tokyo, your site will be loaded in less than 300ms at no additional cost. Yes, you didn't misunderstand, there are no hosting costs for Jamstack sites.
What is the difference between Jamstack and WordPress?
A WordPress site is an "application" that runs on a server and depends on other applications to work, such as a MySQL database, where your site data is stored. When your client accesses your site, a request is made to the server and it processes the request, dynamically builds the page and returns it to the client. This process is the bottleneck that makes a WordPress site slow.
On the other hand, a Jamstack site builds all the pages in advance. When a user accesses such a site, there is no more information to be processed. The site is ready to be accessed, and because it is stored on multiple servers, your client automatically connects to the nearest server to receive the site with greater speed.
But this is too good to be true, what's the catch?
Yes, there is a catch. Jamstack is not for every kind of business, unfortunately. Sites that suffer many updates per day, such as news portals, do not work very well with this approach. Another example is e-commerce sites. Both cases can benefit from Jamstack, but this needs to be studied case by case.
Now, if your business demands an institutional website with a blog, Jamstack is the most modern and efficient solution that exists today: security and unparalleled performance, at almost zero maintenance cost.
We, here at Mars, are experts in Jamstack. Besides our website, several other clients already benefit from the lightness and economy this method brings. Are you interested? Send an email to email@example.com or a message to our WhatsApp or the form on our website and come see what we can do for your company.